A logo embodies the whole vision and purpose of a business, and is thus maybe the most important element of a company’s identity. The top companies out there have one thing in common: an instrantly recognizable brand logo. Take for instance Microsoft Windows logo or Apple’s … apple. Logos become synonymous to the brands they serve.

Swedish designer Daniel Carlmatz made a passion for creating incredibly awesome logos. Using a common word and related visual elements, he manages to creatively use negative spaces, alignment and geometry of shapes to come up with these super cool logos.

The results are simply amazing and awesome, being so simple, yet extremely creative. You will need to do a double take on some logos before you can get the message, but such subtlety just makes them even more amazing. Check them out yourself:

More info: Instagram