After facing allegations of promoting unrealistic beauty standards and a sexist image of women, Barbie has decided for a decisive change in branding.

The latest collection of toy models to hit the shelves represents historical and modern-day figures that can be worthy persons to look up to for every little girl in the world. In fact, the dolls look so good and inspiring that adults have started collecting them.

From Frida Kahlo to Amelia Earhart to Ashley Graham and Sara Gama the Barbie collection seems to have covered a wide spectrum of profession, talent, and passion that have turned these majestic female figures into world-renowned role models.

Barbie deserves congratulations for its efforts to shine a light on empowering heroines. Now, children can pick their role models from artists, NASA scientists, athletes, and filmmakers instead of having the regular, outdated bikini model to admire.

More at: mattel.com

 

1. After performing a survey among 8,000 mothers Barbie found out that almost all of them (86%) are quite worried about the role models their daughters are being exposed to in today’s media

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2. As a response to these concerns, Barbie decided to launch a series of special edition dolls celebrating powerful women from both present and past. Here is what the company tweeted:

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3. Let’s have a look at this awesome collection. Here’s Bindi Irwin, Actress, Conservationist

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4. Frida Kahlo, Painter

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5. Amelia Earhart, Aviation Pioneer

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