They say there is no such thing as bad publicity. But it doesn’t apply to the Southern Rail, a UK company that has nothing but bad publicity. The late-running trains, industrial disputes, and reduced services have caused some anger amongst the public. And they were not silent about it! Until they met Eddie, a 15 years old boy, who saved the day and the company through Twitter.

Eddie was assigned to take care of the Twitter page, as he is on work experience at Southern Rail and soon enough people were absolutely hooked. It seems that Eddie is a pretty smart teenager with great charm. He came up with the hashtag #askeddie and people have been sending him all sorts of weird questions. But what is great about that, is his willingness to answer each and one of them. Putting Eddie in charge of the Twitter page has been one of the best decisions the company could take! Check him out:

More at: Twitter

 

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[maxbutton id=”2″ url=” https://twitter.com/SouthernRailUK/status/885142870973231105″]

 

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