5. Sony’s VAIO

At first glance it just looks like some fancy modern writing, but the first two letters represent an analog signal, while the second two represent a 1 and a 0, the only numbers of the digital world. Smart!

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6. Elefont

This font design showed how simple and easy is to incorporate your message in a logo. Look carefully and you will notice the elephant trunk drawn in the spiraling logo of this type-font.

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7. FedEx

One of the most famous brand images. But what you might have missed is the arrow that forms between the E and the X. It’s meant to subliminally convey the idea of speed and precision of the company’s services.

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