8. Formula 1

Focus on the space that forms in the middle. It’s a smart integration of the number 1, as in Formula 1. Quite ingenious and cool!

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9. Tour De France

This cycling competition has a pretty crafty logo. Took us a while to notice, but the logo actually contains a cyclist in there. Check out how the letters O U and R in addition to the golden Sun in the logo constitute a cyclist on a bike!

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10. Toblerone

Watch carefully and you will notice something you didn’t know was there. There is an actual bear hidden in the image of the Matterhorn mountain, which is where Toblerone originally came from.

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