11. Despite these conditions, 500 people still live their daily lives in this town

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12. People have named the place: The Northern Pole Of Cold

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13. Because their fur gets frozen, the horses need to be brushed daily to take the snow off. It’s part of the daily routine for the inhabitants who grow horses.

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14. In the early days (1920s) the area where the town resides now, was in fact a stopover for reindeer herders who would water their flocks from the spring

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15. But in efforts to force the nomadic population to settle down, the Soviets transformed this site into a permanent settlement which nowdays became the coldest inhabited town anywhere:

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